Streamlining eCommerce & AI-Assisted UX

Jaunt Coffee Roasters

Project: Website, E-Commerce, Marketing, Business Strategy, Advertising, Branding

Role: UX Designer & E-Commerce Product Experience Lead

Core Skills: Heuristic Usability Evaluation, Conversion Rate Optimization, Drop-off & Funnel Analysis, User Journey Mapping, Information Architecture, Conversion Flow Optimization, Responsive Web Design, Generative AI & LLMs, UX Writing & Microcopy, Data-Driven Design Iteration, Performance Metrics & Analytics

Jaunt Coffee Roasters required a strategic transformation of their digital ecosystem to streamline the e-commerce purchasing flow and elevate their overarching brand presence. Operating as a UX Designer & E-Commerce Product Experience Lead starting in April 2026, this project involved a holistic approach that bridged digital interface optimization, AI-assisted workflows, and cohesive physical merchandise branding.

UX Audit & Shopify Optimization

The foundation of the project centered on removing friction from the customer discovery and conversion journey.

Led comprehensive website UX audits to identify drop-off points and structural inefficiencies within the digital conversion funnel.
Optimized custom Shopify product pages, significantly streamlining the end-to-end e-commerce purchasing flow.
Managed the overarching digital marketing ecosystem to ensure user touchpoints remained consistent across all channels.

AI-Assisted Strategy & Execution

Modernizing the marketing workflow required integrating emerging technologies to scale output without sacrificing quality.

Leveraged generative AI tools, specifically Gemini and Claude, to rapidly accelerate SEO strategy development.
Utilized prompt engineering to iterate and refine digital ad copy variations, allowing for rapid testing and deployment.
Executed targeted monthly SEO strategies and digital ad campaigns informed by these AI-assisted workflows.

Brand Architecture & Physical Integration

To ensure a unified customer experience, the digital strategy was paired with tangible brand assets.

Established cohesive visual branding that seamlessly extended across physical merchandise.
Designed custom product packaging to guarantee that the physical unboxing experience matched the streamlined digital purchasing journey.

Business Impact

The targeted UX and e-commerce optimizations yielded immediate, measurable business growth.

Workflow Efficiency

Drastically accelerated SEO strategy development and digital ad execution through the integration of generative AI tools.

Brand Coherency

Achieved complete brand integration across custom Shopify pages, digital ad campaigns, and physical product packaging.

This initiative established a scalable digital and physical ecosystem, equipping Jaunt Coffee Roasters with a high-converting digital storefront and a unified brand architecture.