Unifying Commercial Training Design at Neurocrine Biosciences
Streamlining vendor silos into a cohesive, cost-effective design ecosystem. 19+ years of experience bridging complex biopharma requirements with high-impact sales training tools, brand coherency, and rapid execution.
Current Challenges:
Decentralized vendor management.
Inconsistent brand applications across sales training products.
Siloed team collaboration.
Extended turnaround times.
Inflated external agency costs.
The Solution:
Centralized, in-house design leadership.
Unified brand coherency across all training materials.
Enhanced cross-functional collaboration.
Accelerated project turnaround times.
Significantly reduced operational costs.
Centralizing the Creative Workflow
Beyond Traditional Design
When external vendors operate in silos, brand consistency fractures and internal collaboration suffers. I bring over 19 years of comprehensive design experience to replace fragmented agency work with a unified, centralized creative engine. By establishing cohesive brand architecture across all commercial training modules, learning tools, and event displays, I empower Neurocrine’s teams to collaborate seamlessly and communicate your core mission to relieve suffering for people with great needs with absolute clarity.
Commercial Training & Enablement
End-to-end design for learning tools, presentation decks, and sales onboarding materials.
Brand Architecture
Establishing robust, centralized style guides and Figma component libraries to ensure absolute consistency across all individual employee projects.
Event & Spatial Design
Strategic layout and high-fidelity visual design for corporate event displays and conventions.
Biopharma Compliance
Proven experience designing within strict regulatory frameworks, including securing MDSAP and ISO-13485 certifications for medical devices.
Systems Architecture
Building scalable product ecosystems that empower cross-functional teams to build faster and better.
Agile Collaboration
Seamlessly adapting to diverse team requirements to eliminate operational silos, unify project vision, and unlock opportunities for continuous innovation.
Results That Drive Operational Excellence
Replacing fragmented vendor workflows with centralized design systems does more than improve visual consistency—it drives measurable efficiency and team alignment. By eliminating operational silos, cross-functional teams are empowered to accelerate the deployment of critical commercial training tools while significantly reducing external agency costs. The following metrics demonstrate a consistent track record of executing complex projects with the collaboration and tenacity required to support the overarching mission of relieving suffering for patients with great needs.
Streamlined Complexity
Reduced complex 300+ tap hardware interactions to just 3 taps.
Revenue Growth
Generated $500k+ in new revenue and boosted product sales by over 300% through targeted optimizations.
Enhanced Engagement
Led UX rebranding initiatives resulting in a 35% increase in engagement and a 20% increase in lead generation.
Rapid Execution
Seamlessly integrated into teams for rapid product launches, freeing up developers to hit aggressive testing schedules.
99%
Reduced Friction
0.5M
Generated Revenue
1 Day
Expedited Turnaround
+35%
User Engagement
Recent Experience Highlights
Digital Control Inc.
UX Designer
(June 2026 – July 2026)
Rapidly supported UX Design team ahead of critical product launch.
Expedited hardware UI design.
Rigorously tested user interfaces.
Maintained aggressive development timelines.
Activbody
Product Manager & UX Designer
(April 2021 – April 2023)
Directed end-to-end product design: Activforce 2 device, mobile app, web dashboard.
Managed global health device certifications.
Facilitated seamless UX design handoffs to international engineering teams.
Watkins Wellness
Contract UX Designer
(August 2019 – March 2020)
Integrated user-centric research into Hot Spring® Spas rebranding.
Optimized customer-facing digital touchpoints.
Increased brand visibility.
Boosted user engagement.
Designed high-impact PowerPoint presentation slides for executive conferences.
Jaunt Coffee Roasters
UX & E-commerce Strategist
(June 2023 – Present)
Established cohesive visual branding across physical merchandise.
Designed custom product packaging.
Optimized custom Shopify e-commerce flow.
Led comprehensive website UX audits.
Managed overarching digital marketing ecosystem.
Drove 41% online sales increase during Q1.
Taylor Petrich
Whether you need to streamline a complex medical device interface or accelerate a software launch, I have the experience to hit the ground running.
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